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GROWING TREND IN INDIA

With the corporate world making its contribution, career opportunities in sports are increasing. While there are a host of jobs provided by the government organisations like Sports Authority of India, National Institute of Sports, Universities, Colleges, Schools, Public and Private Sector Companies, job opportunities are also provided by Indian Railways, Indian Airlines, Panjab & Sind Bank, State Bank of India etc. Jobs to sportspersons are offered in the form of Sports Quota. For example, the Indian Railways alone takes 300 sportspersons in their jobs under sports quota. Besides getting lucrative salaries, the sports persons a re also offered adequate facilities such as freedom from attendance in the office and are also given training opportunities.

For the students in the age of 9 to 11 years, National Sports Talent Contest is organised by the SAI for identifying the sports talent and providing adequate training in sports. Around 3000 students are selected every year.
Sports today provides a wide range of career opportunities. Unlike the earlier days when a player, after his retirement, could hardly earn sufficiently as his career was virtually jeopardised today the situation has changed considerably for the better. One can actively participate as a player in his hay days, represent his state or country, and make money as a professional player. Once he takes retirement he has the option to become a manager, administrator, selector, coach, etc.

Apart from other business opportunities in sports, marketing of several sports events is a flourishing business nowadays. It was Mark Hume Me Cormack who revolutionised the world of games and sports by introducing sponsorships. He established International Management Group (IMG) which is now promoting sponsoring and marketing a number of sports event in India and abroad. His IMG marketed recently held Wills World Cup Cricket internationally. He is considered founder of sports marketing industry. One can choose any of sports events and can buy marketing rights from the organiser. You can distribute space and time for advertisements during that event and earn handsome amount.

One can even open a shop for trading or manufacturing sports goods or sportswear.